This episode of The New Money Podcast features Christian Niedermüller, COO of KuCoin EU. Christian shares what it’s like to build KuCoin’s European arm from the ground up - inside one of Asia’s fastest-growing crypto exchanges. He explains why Vienna is becoming a serious regulatory hub, how MiCA will reshape the European landscape, and what it actually costs to launch a compliant exchange in the EU. Christian breaks down why MiCA means consolidation, how KuCoin is shifting away from its “aping casino” image, and why trust, security, and UX now sit at the core of its European brand strategy. A sharp conversation on regulation as opportunity, operator-level execution, and why Europe is crypto’s next big frontier.

Key Chapters 

01:57 The European Crypto Ecosystem

03:58 Shifting Centers of Gravity in Crypto

06:51 Building a Regulated Entity in Europe

10:02 Challenges of Regulatory Compliance

13:00 KuCoin's Strategy and Market Positioning

16:01 Localizing the KuCoin Brand in Europe

19:01 Competitive Landscape in the Crypto Market

22:00 Future Growth Segments for KuCoin

24:53 Navigating MiCA Regulations

28:35 Quickfire Insights on Fintech and Crypto Trends

This is NOT financial, tax, or legal advice

Music by Marcelo Cataldo